Monday, December 17, 2012

Journal Entry # 14

THE JOURNEY HOME JOURNAL
by: Bobby Manzano, President & Executive Director, OSP

I am elated by the continued outpouring of support from our partners who supported The Journey Home.

Kathy, Bill and I arriving in Naga aboard AirPhil Express
with 60 of our Filipino and foreign volunteers

For instance, the Philippine Air Lines (PAL) and its sister-company, AirPhil Express, which ferried our volunteers to the provincial sites, is launching soon a campaign to solicit donations of Mabuhay Miles for our future missions.  Mabuhay Miles is the PAL Group’s reward program for its frequent fliers. This will will help us tremendously; being in an archipelago, air fare represents a huge part of our mission cost. Thank you PAL and AirPhil Express for helping us bring healing to Filipino cleft children.

Havaianas Philippine also launched ‘Design a Smile 2,” a follow up to its hugely successful flip-flop design contest in 2011. The contest invites design ideas from children ages 5 to 12 with the winning entry to be used as part of the popular footwear company’s 2014 collection.  A percentage of the sale of the specially designed flip flops will go to Operation Smile.    

During its first run, “Design a Smile” raised not only funds but also awareness for our cause.  Anne Gonzales, the managing director of Havaianas distributor, Terry SA, went to Naga at the start of The Journey Home to personally turn over the P1.5 million generated by the contest and by another fund raising activity, “Sale for a Smile.”  Thank you Havaianas for giving your customers the opportunity to change lives one smile at a time.

A few days ago, we signed a memorandum of agreement with Menarini Asia-Pacific Holdings, a leading biopharmaceutical commercialization company in the region, for still another cause-related marketing activity.  The company will donate part of the proceeds from the sale of its pharmaceutical products to Operation Smile.  It also committed to get its employees in all parts of the country involved in our medical missions.

Menarini donated scar treatment ointment which we distributed to patients at our Sta. Ana mission site during The Journey Home.  The company’s also did volunteer work in the mission site, bringing toys and playing with the children who were awaiting surgery to ease their anxiety.  They found the experience so fulfilling that they were already planning what they will do in the next mission.  Thank you Menarini for adopting Operation Smile as your corporate social responsibility initiative. Thank you, too, Operation Smile Vietnam, for putting us in touch with Menarini


Invida General Manager Ninia Torres with her team